Module Name: Business Communication Skills
Module Code: EDT 04101
Credits: 08
This Core module equips NTA Level 4 learners with practical skills in designing and developing websites for online business. Learners apply layout and navigation principles, build e-commerce sites with content management systems, optimise sites for multiple devices, run usability tests, and apply search engine optimisation (SEO) so that online businesses can be found and used easily.
Tandabui — Building the Future, One Student at a Time.
This Core module introduces NTA Level 4 learners to the foundations of e-commerce — its scope, business models, value chains, technological platforms, security, regulation and consumer-protection ethics. Through case studies of Tanzanian and global online businesses, learners build the practical competencies needed to support online trade in SMEs, start-ups and digital enterprises.
Tandabui — Building the Future, One Student at a Time.
This module introduces the fundamentals of marketing and their application in traditional and digital business environments. Over four weeks, students explore core marketing concepts and the marketing mix, product development for online markets, pricing and promotional strategies, and distribution channels — all in the context of e-commerce and digital marketing. Tandabui — Building the Future, One Student at a Time.
This module introduces the principles of entrepreneurship and small business management, with a focus on innovation, sustainability, and ethical practice in e-commerce and digital marketing. Over four weeks, students identify and test business opportunities, design business models, build financial projections and manage risk, and apply ethics, sustainability, and corporate social responsibility. Tandabui — Building the Future, One Student at a Time.
This module equips learners with the fundamental ICT and digital productivity skills needed for e-commerce and business operations. Over four weeks, students master computer fundamentals and file management, internet, email and cloud collaboration, word processing and presentation software, and spreadsheets for business data. Tandabui — Building the Future, One Student at a Time.
This module equips learners with the mathematical and statistical skills needed to make sound decisions in e-commerce and digital marketing. Over four weeks, students apply business mathematics to pricing and profit, collect marketing data, organise and present data with charts and dashboards, and analyse data using statistical measures. Tandabui — Building the Future, One Student at a Time.